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Introduction - Our Commitment to You

Privacy and protection of your personal data is important to us and we are committed to ensure you are fully informed about your rights and how we use your data.  Our Privacy Notice will tell you how we collect and use your data to improve your experience with us.  We’ll make sure we collect and store your data securely and only retain it for as long as we need to.  You will always be in control of the way we use your data and communicate with you, and should you wish to make a change you will easily be able to do so via your online account or by emailing us at

Who Are We


For the purposes of the General Data Protection Regulation (GDPR), the data controller is The Empress parlour Limited (which we refer to as ‘The Empress Parlour’’ in this Notice), a private company limited by shares and which trades as The Empress Parlour Limited in the United Kingdom and in the Republic of Ireland.

The Empress Parlour is part of a group of companies operating internationally (“Group”).  Personal Data may be shared with other companies within the Group to achieve the purposes set out in this Notice.

For simplicity throughout this Notice, ‘we’ and ‘us’ means The Empress Parlour and it's brands. 

What We Collect


When you shop on our website, we collect certain types of personal information:

We currently collect and process the following information:

• Personal identifiers, contacts and characteristics (for example, name and contact details)

• IP address, browser, device, time & location;

  • Login details: email billing/delivery address & password

  • Registration info: name, address, date of birth and phone number.

  • Pages viewed, page interactions and visit duration

  • Information gathered by the use of cookies in your web browser.

Why we collect this information

  • To fulfil your order

  • Like most websites, we collect data relating to a customer’s visit in order to personalise the website for the user and to understand our customer’s behaviour to help us improve our online experience.  The more we learn, the more we can improve future visits to our website.

  • To protect our business and your account from fraud and other illegal activities


Benefit to You

A website that's developed to best serve our customers, and personalisation that responds to their individual needs.


When you comment on or review our products and services.


What we collect

  • Your personal details including any opinions


Why we collect this information

  • To gain feedback to help us improve our products and service


Benefit to You

Continuous improvement of our customer service

Form Filling

When you fill in any forms. 


What we collect

  • You may be asked to provide your personal details


Why we collect this information

  • To help improve our products and services

  • To fulfil our contractual and legal obligations

  • To send you information about us and our products and services that may be of interest or which you have requested


Benefit to You

To improve your experience with us

Sharing your data, why we need to share, and the benefit to our customers

We use a number of partners to help us provide the best possible service, understand what’s important to our customers, and improve what we sell. We sometimes need to share your data in order to achieve this, but we choose our partners carefully, and seek the maximum protection possible to keep your data as safe as possible. We also insist that their data is not shared with anyone else. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Examples of the partners we may share your data with are:
IT companies who support our website and other business systems and processes.
Operational companies who help us fulfil our obligations to you.
For example, delivery companies, debt recovery agencies, training providers, document storage companies, fraud prevention agencies, credit reference agencies.
Direct marketing companies who help us manage our communications with you.
Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. 
Analytics/Data insight companies.
For example, to manage your data and ensure it is kept up to date; to help us better understand what you like or are interested in so we can send you personalised advertisements; to understand how you use our websites; to obtain feedback on your experience; to understand if you liked our promotions.
Legal and enforcement bodies where we have a legal obligation or when it is necessary to protect us both.
Our external professional advisers and insurers.
In the event that The Empress Parlour Limited is involved in the transfer of any division or the whole business as a going concern to new owners, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice.

How long we keep your personal information


We will only keep your personal information for so long as it is necessary for the purpose for which it was collected and for us to fulfil our contractual and legal obligations.  We maintain retention records of how long information containing personal data will be retained for.

At the end of the respective retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Some examples of customer data retention periods:

  • Orders - When you place an order, we may keep the personal data you give us for at least six years so we can comply with our legal and contractual obligations.

  • Inactive accounts - If you’ve not used your account or interacted with us for more than three years, your account will be flagged as inactive will be closed and we will delete or anonymise the personal data associated with it.

Cookie Policy

Cookies are tiny text files stored on your computer when you visit certain pages, or perform certain online actions. Our websites use cookies to distinguish you from other users of our websites, and maintain settings and actions that might be important to you – for instance we use a cookie to remember a product you’ve put in your basket to keep it there for the next time you visit. Cookies help us to provide you with a good experience when you browse our sites.

We use cookies to perform banner advertising on other websites, with ads that present you with products we think may be of interest.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Your Rights

You have certain rights to control your information and the manner in which we process it. This includes:

  • A right to request us to correct inaccurate information, or update incomplete information;

      Please refer to Updating Your Details section below as to how to do this.

  • A right to withdraw your consent where you have given us your consent to process your data;

  • A right to object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process your information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;

  • A right to object to us processing your information for direct marketing purposes, including profiling you for the purposes of direct marketing;

  • You can withdraw any consent that you have previously given to us or to change your preferences on any automatic benefits that we action – e.g. everyone is automatically eligible to receive our trade flyer in the post which is sent monthly and contains the forthcoming month’s promotions – however if you no longer wish to receive this information please see the ‘Updating Your Details’ section below on how to opt out. Please note that if you choose to withdraw your consent for personalisation, due to our system constraints, this will stop all marketing communications we send to you.

  • A right to ask that your information is erased (or restricted), provided we do not have any continuing lawful reason to continue to use and process your information;

  • A right to get access to your personal information

  • The Right to request that your information is transferred to another controller in a structured data file (in a commonly used and machine readable format)


To make such a request please email us at  If we choose not to action your request, we will explain to you the reasons for our refusal.  To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice, and, where applicable, further information to help us search for your personal information, where a specific request is received.  If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to make the request.


We will respond to your request within 1 month of us verifying your identity.
You can exercise the above rights and/or manage your information as detailed in the Updating Your Details section.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

You can learn more about your rights specific to The Empress Parlour by reading this Privacy Notice or for more general advice, you can refer to here:

Our Privacy Notice is intended to be helpful to you in explaining why and how we collect and use your personal data and in providing you with information about your rights to control your information. Please email us on if you have any further queries.  
If, however, we have been unable to address your concerns or you are unhappy with the way in which we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office.

Write to: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF 
Telephone: 0303 123 1113 


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